The Post-Star (circ. 30,500 weekday, 32,000 Sunday) has a long tradition of editorial excellence including nationally-recognized sports coverage and opinion columnists. The newspaper was the recipient of the 2009 Pulitzer Price for editorial writing.
The newspaper and its staff are active in the community and in recent years the paper has launched a number of community initiatives including 20 Under 40, Teen Excellence, Affordable Housing Fairs, and - with the local chamber and United Way - Work United.
Our Print Audience
We have – by far – the largest reach of local media in our market:
-We reach seven in 10 adults in our core market with our daily newspaper every day (over eight in 10 for an advertiser running four or more times in a seven-day period);
- We have greater reach of adults than either the Times Union or the Saratogian in the northern half of Saratoga County;
-72.4 percent of ALL local adults in our market say The Post-Star is the “one source of advertising” they rely on the most.
Our Print Products
We have many offerings in our product mix; here are a few:
-Weekly newspapers in Glens Falls an Queensbury, providing 95 percent reach of those two markets;
-A summer newspaper targeting tourists in the Lake George area called The Edge;
-Niche publications for the health and tourism markets, as well as community guides;
-and a variety of opportunities beyond R.O.P. such as front page Ad Labels, print-and-deliver inserts, unique shaped ads, and more.
On The Web
Our web site, poststar.com, was named “Web Site of the Year” for daily newspapers under 40,000 circulation by Suburban Newspapers of America in 2009.
Our Web Audience
-Average over 250,000 unique visitors a month;
-On track to surpass 50 million page views in 2009.
Our Web Products
-We have a wide array of Internet-based and print-Web options including contest and content sponsorship, day parting, and video advertising;
-We partnered with Yahoo in 2008 to offer HotJobs! in our market;
-and in the summer of 2009 will also be offering - through our Yahoo partnership - behavioral, geographic and demographic target marketing, search engine optimization and e-mail marketing.
|
There are many options available for advertising on this site. For National/Corporate Sales & Pre-Prints, email Lori Lewis or call 518-742-3234 or 800-724-2543 ext. 3234 for more information. For Print Advertising, email Melanie Stimpson or call 518-742-3290 or 800-724-2543 ext. 3290 for more information. |
| Advertisers: You can go here for a [credit application] you can fill out online. |
| Advertisers: (NEW) You can now pay your advertising invoice online by clicking on the following button! If you have any questions, please call The Post-Star financial services department at (518) 742-3291. |
© Copyright 2010, The Post-Star, Lawrence & Cooper Streets Glens Falls, NY | Terms of Service and Privacy Policy
